Byrne Tony Byrne

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Putting Content Delivery Metrics to Work for Content Management

20-Feb-2003

Tags: Web Content Management, CM System, Web Site Management

As faithful CMS Report readers know, many web content management products follow a loosely-coupled or completely decoupled management/delivery architecture, while others bundle content management and delivery tightly within one package. The former camp can claim a more elegant architecture, but the latter camp, including Broadvision, Microsoft, and especially Vignette, can boast the ability to put delivery metrics (e.g. "how often is this page visited?") in the hands of editors and publishers at precisely the moment that they are working on a particular set of content. That's useful. Now one analytics company, Buystream, has come out with a website metrics package targeted for use in CMS environments. Users embed special tags into content during the management phase that are picked up by the analytics package at delivery time to help decode and report how that content is being used. Buystream presently integrates with two management-only CMS vendors, Percussion and RedDot...
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