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Extensis, Canto, and turbulence at Autonomy

7-Oct-2009

Tags: Digital and Media Asset Management, Virage MediaBin

Today we release an update to our Digital & Media Asset Management Report 2009. In response to our customers asking us about less expensive, brand management-focused DAM solutions, we've expanded our coverage of Extensis Portfolio and also reviewed Canto's latest release. These two companies continue to go head-to-head competing for business, as they have since the last century, particularly in Brand and Ad Management scenarios.

As the smaller vendors in the DAM market chug along, we're seeing quite a bit of turbulence and delayed product promises from the larger ECM vendors who have been digesting DAM acquisitions over the past year to 18 months. Most prominent among this group is Autonomy's (formerly Interwoven's) MediaBin getting lost in the shuffle. We've heard from a couple of Autonomy customers that "support is falling apart," have seen lackluster proposal responses from Autonomy to recent DAM RFPs, and heard of many former Interwoven salespeople exiting the company.

So while Autonomy may be a big brand name and their MediaBin product is one of the longest-standing tools in the market, it's far from a stable choice right now. To capture this market in flux, we release our DAM Cross-Check chart (click to enlarge).

CMS Watch DAM X-Check. Click to enlarge.

You can read a few more details in today's press release, and of course, subscribers get the full analysis in our DAM Report.

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