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New Course in Web Analytics Technology

27-Mar-2009

Tags: Web Analytics, Building Business Case, Implementation

Yesterday we released our latest online certificate course, "Fundamentals of Web Analytics Technology."

The course is designed to get your up to speed on how analytics tools really work (hint: they're actually pretty complicated behind the scenes), and what you can do to optimize your investment.

It's designed for webmasters and marketing managers looking to improve their knowledge of metrics gathering and reporting and wondering what lies beyond the "free" services from Google and Yahoo, as well as enterprise business intelligence or data warehouse specialists who need to learn about the huge firehose of visitor data emanating from their websites.

See an outline and all the learning objectives here (pdf).

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