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Mobile and Video Web Analytics
Today we announced some findings from our Web Analytics Report 2009 about the state of the video and mobile analytics marketplaces. Summary: promising but still immature. To quote:
- However, like video, mobile metrics remains a very young and inexact practice. The biggest challenges revolve around data collection, since JavaScript and cookies (used heavily to measure web traffic today) are not accepted by a high percentage of existing phones.
You might also be interested in our longer article on data ownership in an era of hosted web analytics services.
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