Byrne Tony Byrne

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Will you buy more Skittles today?

2-Mar-2009

Tags: Enterprise Collaboration & Social Software, Building Business Case, Implementation, Facebook, Manufacturing, Retail

Skittles -- a brand in the Mars candy conglomerate -- has set off a small tornado in social media land today by nearly completely turning over its website to Twitter, YouTube, and Facebook. See it here.

Judging by early tweets, the Twitterati love it. It validates their "cool." But truly cooler heads are warning about voluminous spam once this gets out beyond social media insiders to people who have axes to grind and links to promote. [Update: (7am GMT -5) It's happening already.]

Of course, this is not the Mars corporate home page. So my first reaction is, "so what -- it's just Skittles' hyper-caffeinated brand agency buzzing up some thought-leader attention." But my second thought: this is a stunt and not a social media strategy. To be sure, the Skittles Facebook page has potential. If I were them, I'd invest any social media resources there.

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