Delivering fearless advice since 2001. Here's our story
What Real Independence means. Find Out
23-Oct-2008
Web CMS and Digital Asset Management vendor Day Software announced earlier this week that Kevin Cochrane had signed on as Chief Marketing Officer.
Kevin was one of the original Interwoven employees, and shepherded its TeamSite product through a long period of impressive growth. The onetime wünderkind has become a bit of a wanderkind since departing Interwoven, with stops at Alfresco (where he led a still-incomplete Web CMS offshoot from the core ECM platform) and then a start-up in the cloud computing space. My experience was that Kevin had a good eye for slick features and was a smooth and persuasive briefer of analysts, but also someone who wrote checks that his engineering teams couldn't always cash.
Day customers can expect a more exciting roadmap and savvier marketing than the rather techie-oriented company has mustered in the past. I wish Kevin well. But as Web CMS Report readers know, Day probably needs more discipline than vision right now.
Web Content Management Evaluation Stream looks at... Overselling TeamSite
"You need to be careful here. Systems integrators who work with multiple CMS vendors routinely cite Autonomy/Interwoven salespeople as the most aggressive in the industry, especially when it comes to bundling extra products that a customer may not need, or..."
(p. 171)
Learn the real strengths and weaknesses of major vendors from around the world, in our evaluation research stream.
Tags: Web Content & Experience Management, Marketplace at Large, Selecting Technology, Vendor Viability & Financials, Adobe CQ5 , Alfresco WCM, Autonomy TeamSite
"The Web CMS Research was the roadmap for our entire CMS selection process. It truly provided a basis for understanding what we should look for and expect in a CMS. Above all, since we used the report as our guide, we are more than confident in our CMS selection. If we had to go through the process all over again, we'd still rely as heavily on this report as we did the first time."
Michele McDonald, IT Project Manager, University of Oklahoma
Get the Real Story bi-weekly.
USA & Canada
+1 800 325 6190
UK
+44 (0) 20 3318 1911
International
+1 617 340 6464
All Other Inquiries
Copyright Real Story Group 2001 - 2013. All rights reserved.
All analyst firms claim to be independent or vendor-neutral. We're different.
Get the real story on commercial and open source tools from a firm that works only for you, the technology customer.
Thank you for signing up for The Real Story Group Newsletter. You will receive our monthly newsletter, plus updates with new information on the technology streams you have expressed interest in below.