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Phil Kemelor
14-Sep-2008
Tags: Web Analytics, Building Business Case, Implementation, Marketplace at Large, Selecting Technology
I hope to see you in Aarhus this coming November at the tutorial I'm teaching at jboye08.
Start Making Sense: Web Analytics Metrics and Reporting will be held on 04 November at 13:00.
In this half-day boot camp, you'll learn how to develop effective web metrics and presentation methods that address your business needs as well as those of your management, content managers and marketers.
In addition to the tutorial, I'll be giving a presentation on the web analytics vendor marketplace and be sharing selected research from Web Analytics Report, including new vendors who address mobile and video analytics.
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"What's a component? Why would you need to manage one? If you do content management and don't know the answers, you had better look at this research. If components and Enterprise Content Management are not in your present, they will be in your future."
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