Byrne Tony Byrne

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Survey of key Enterprise Social Software technology issues

4-Sep-2008

Tags: Enterprise Collaboration & Social Software, Building Business Case, Marketplace at Large, Selecting Technology

KMWorld Magazine recently challenged me to summarize enterprise social software technology in under 1600 words. Here's the resulting article.

Reading it again on the screen, I feel the article meanders a bit, but I also believe the ground it covers is important: what "social" means; the relationship between networking and collaboration and the attendant split in the marketplace; the difference between social software and socialized software; the primacy of scenario-based analysis; and how to categorize vendors. To quote:

    At the same time, it does truly matter which technologies you deploy and which vendors you select as partners. Social software may engender a kind of healthy informality of communication and information exchange, but enterprises looking for long-term success should take a very methodical approach to selecting the right tools.

For more depth on these concepts and detailed evaluations of 20 social software vendors, consult our Enterprise Social Software Report 2008.

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