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A new edition of The Web Analytics Report 2008

29-Jul-2008

Tags: Web Analytics, Marketplace at Large, Selecting Technology, Vendor Viability & Financials, , Affinium NetInsight , Fireclick Advanced Warehouse, RTmetrics, WebAbacus

Today we release a new edition of our Web Analytics Report 2008, a Basic Edition. This new edition focuses on the smaller players in the web analytics space, for organizations with smaller budgets or analytics initiatives in only one business area or on a single web site. For those with enterprise-wide analytics projects in the works, consult our Enterprise Edition. In both editions we've added a vendor risk profile cross-check, as we've done in the past for enterprise search and ECM. This gives you, the buyer, insight into how rapidly vendors are evolving and developing their products, as well as the risk that may be involved in purchasing a particular technology. As always, both editions contain best practice advice on establishing a business case, putting together a team, product selection and implementation.

A side-by-side comparison of the two editions is here. We'll share more details from this new commentary in the coming weeks.

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