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Alan Pelz-Sharpe

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Content Management - UK vs. US

2-May-2008

Tags: Document Management (ECM), Web Content Management, Marketplace at Large, Selecting Technology

On a flight back to Boston from London yesterday I took a little time to digest what I had observed during the past week in the UK. It was an odd week really, and somewhat disconcerting as the contrast between the US and the UK was quite stark.

First, it must be said that there was no sign of a recession or downturn in the content management industry in the UK. The doom and gloom we hear daily from all and sundry in North America is not echoed across the Atlantic. Far from it. People across the board that we met talked of project growth, and vendors boast of business improving quarter on quarter. Of course, part of this could be that I was attending a web-oriented conference, and WCM has remained frothy around the globe, in this recession as in the past. But still, the mood in London was unusually upbeat.

Second, it seems clear that the vendor landscape and the channel landscape is becoming ever more regional. Of the 300 plus vendors at Internetworld, only a small fraction were from North America. In the past North American vendors dominated events, but not any more.

Third, there is a real appetite for governance and strategy consulting in the UK. Buyers appear to be aware that content technologies change business practices, that content needs to be managed...and that software cannot do that for you.

Fourth, the need to create multilingual sites and manage multilingual content is far more acute in the UK and continental Europe than the US. Be that Hindi, Gujarati, or Punjabi in the UK -- or French, German, and Italian in Switzerland -- the skills to do this are honed, the solutions found, and the workflows better understood.

I don't really know why there is such a stark difference between the two markets. It's not new really, it was evident in 2007 and 2006, but it appears to be getting more acute and the divisions widening at a faster pace. One factor is probably an overall more positive and optimistic economy in the UK, but there are other industry-specific things to consider.

Very high-speed internet access in Britain is typically faster and more widespread than in the US. Many homes in the UK have faster connections than typical SMEs in the US (8mbps is common in UK homes). Greater bandwidth has allowed companies to exploit rich media and more complex websites more effectively than their US peers. There is greater advancement of 3G cellular phone technologies, and interactive television services, and these have provided a welcome challenge to content developers and publishers to exploit.

Greater adoption of standards across the EU have by definition fostered greater interconnectivity at the network, device, and delivery levels - and have also provided more suitable benchmarks to purchase against. Take for instance the MOREQ 2 specification for records management, a standard that is both practical and designed for general usage, as opposed to DOD 5015 that is a somewhat over-engineered military specification. Consider also the universal adoption of shared cellular networks, and device portability across providers -- as opposed to the confusion of competing networks and proprietary devices in the US.

At the procurement level, one can also see slower buying cycles and greater attention to vendor intangibles the UK paying off in the long run. Historically, (though there are many exceptions) purchasers of technology in Europe have taken longer to come to decisions, but then also stick with their chosen technology supplier for much longer than their US counterparts. It means that there is time to develop, test, and really get to know a product over time - and ultimately to use it to its maximum potential.

Of course all is not rosy in the UK. Big customers still get ripped off by big vendors; projects crash and burn, and all the problems we know about here in the US are encountered regularly there too. But there is certainly something to be learned from the UK's experiences. If you are in the process of buying Content Technology you should of course always ask for and follow through on customer references. It might well be a good idea to ask for specific UK references to be provided. Particularly if you have multi-lingual, governance, or mobile web issues to address. It may well be that they can give you better insights than colleagues in the US.

Recessions come and go, and economics is like political polling; since it is the most inexact of sciences, the experts usually get it wrong. However, we are in the midst of gloomy times here in America, and rather than get envious of our friends across the Atlantic, we can potentially turn the gloomy times to our benefit.