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Which comes first: marketing hype or proven search product?

19-Feb-2008

Tags: Enterprise Search, Implementation, Marketplace at Large, Selecting Technology, Vendor Viability & Financials, Google Search Appliance

As my scrupulous colleague Adriaan Bloem pointed out last month about Google, sometimes vendors and their marketing evolve more quickly than products themselves. We're constantly told a product has been updated with this feature or that, only to find from real customers implementing the tools that the so-called "proven" feature hasn't actually been tested outside the vendor's own virtual four walls.

Today we released more detail around the research we conducted for the Enterprise Search Report 2008 update, and as we outline in the accompanying article, we're seeing a lot of marketing hype with not nearly the same pace of product development to match. There's also a lot of vendor shifts happening based on acqusitions and investments.

It will be interesting to see how things shake out in this space in the coming months, and to see how long it takes for customers to realize the promised results of the latest tools on the market. We'll be sure to keep you posted with our analysis of the action.

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