Kemelor Phil Kemelor

Omniture and Visual Sciences Get Nod from the FTC

6-Dec-2007

Tags: Web Analytics, Marketplace at Large, Selecting Technology, Vendor Viability & Financials, , Omniture SiteCatalyst

Omniture's plans to acquire Visual Sciences cleared a major hurdle yesterday with the US Federal Trade Commission yesterday. The acquisition, which is now expected to close in the first quarter of 2008, is subject to approval of stockholders of both companies and other customary closing conditions.

So, that takes out any suspense as to whether the deal would go through or not. Not that many folks expected a problem.

So, what to do if you're a Visual Sciences customer?

Omniture has said that it will likely keep Visual Site as a licensed, self-hosted product. The recently released on-demand may get discontinued and replaced by Omniture's Discover offering. HBX Analytics licensees will eventually get migrated to SiteCatalyst.

If you'd like to get a wide range of perspectives on how the merger will impact both Visual Sciences and Omniture customers, I invite you to join my Semphonic colleagues and myself for a free webinar on Tuesday, December 11 at 2pm EST/11am PST, where we'll be delving into the nitty gritty of the transaction.

To Register: Please visit https://www.gotomeeting.com/register/320201650 For more info: http://www.semphonic.com/analytics/asksem.asp

I hope you can join us!

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