Byrne Tony Byrne

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Turbulence in the Web Analytics marketplace

27-Nov-2007

Tags: Web Analytics, Marketplace at Large, Selecting Technology, Vendor Viability & Financials, , Omniture SiteCatalyst

Today we released some findings about the Web Analytics marketplace. Specifically, we see ongoing turbulence, with important new entrants (i.e., Microsoft), as well as vendor mergers past and (likely) future. Doesn't mean you shouldn't invest in this technology (our report can explain why); but it does mean, as usual, that vendor roadmaps and sustainability are as equally or more critical to a good long-term fit than feature functionality.

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