Byrne Tony Byrne

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Keeping it simple

7-Nov-2007

Tags: Portals and Content Integration, Web Content and Experience Management, Implementation, Industry Standards, Information Architecture

When I'm teaching or writing about content management, one of my mantras is that, to the extent usability is fundamentally "fitness to purpose," then you cannot declare any software tool inherently more usable or "intuitive." In a joint presentation with Janus Boye this morning at cmf2007, we discussed the ubiquitous complexity of the technologies we follow and concluded, "Simplicity takes work." That is, you can't expect it from your vendor, but you have to actively build it into the applications you launch using packaged software. At a keynote after lunch, Stanford's BJ Fogg put it, well, much more simply: he said, "Simplicity lives outside of the product."

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