Byrne Tony Byrne

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Mashing up Web Analytics and Web Content Management

23-Oct-2007

Tags: Web Analytics, Web Content Management, Implementation, Marketplace at Large, , Analytics, Google Analytics, Omniture SiteCatalyst

That was the title of a recent piece I wrote for EContent Magazine. To quote:

[T]here is a strong case to be made for integrating your Web CMS with your Web Analytics tool. You face two major opportunities in particular: First, using analytics to improve the effectiveness of your Web content management. And second, using your Web CMS to improve your analytic capability.

You can download a PDF reprint of the entire article here (5 MB).

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