Byrne Tony Byrne

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Web CMS Report - 2008

2-Oct-2007

Tags: Web Content Management, Marketplace at Large, Selecting Technology

Today we released the latest version of our Web CMS Report, which evaluates 30 Web Content Management (WCM) active globally and in Europe. This is the 12th edition of the report. Research for this round was quite interesting for us -- and hopefully for you -- in many respects.

Most importantly, we see the rise of what I'll call "Web Team 2.0." At some level, web publishing operational models are evolving faster than the tools. Real managers are gaining ascendancy, and they want to several things that have traditionally gone lacking in traditional Web CMS tools, including managerial reporting, dependency reporting, and impact analysis. That is, if you change something in your content management environment, how is it likely to impact your website's effectiveness? How can you truly manage multiple web properties that have varying relationships to each other? And so on.

For a long time, web publishers have focused on web content production. Now you are turning critical attention to web content consumption, and learning that often, less is more: less content, simpler editorial interfaces, fewer templates. Vendors that appear similar on the surface frequently have very different answers for you about how to do this. Do your research, and try before you buy.

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