Late last year we blogged on the 2006 Gartner Magic Quadrant (MQ) for ECM - and made the point that inclusion in the chart is believed by vendors to have a very positive impact on their sales.
In the 2007 MQ - published this past week - it's clear that little (in Gartner's view) has changed in the ECM world. Well, we beg to differ: 2007 has been a period of major change! And so rather than harping on perceived weaknesses in this highly influential document, let's point out where the analysis in our ECM Suites Report differs from Gartner's.
There are other things about this report that baffle us - like why SAP is included in it, when even the report itself states that they do not have an ECM Suite - when others that do sell ECM Suites (such as those we mention above) are excluded. It may seem unfair to pick on another analyst firm - and for the record the authors of this particular report are all experts we have great respect for - but the importance of the MQ in the buying process is so huge that it demands a critical assessment and evaluation.
If there is a problem to identify, it is likely a business model that hinges on such charts, and a public's demand for ever simplified information, along with the vendors addiction to getting the "right" placement in the chart. It is both the beauty and the curse of the MQ that it dramatically simplifies a marketplace. But ECM tools and choices are far from simple. In short, buyers of ECM beware.
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