Byrne Tony Byrne

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Syndication By Any Other Name

17-Jun-2002

Tags: Web Content and Experience Management, Information Architecture, Selecting Technology, Documentum Web Content Management, Web Experience Management - Vignette

Longtime CMS Watch readers know that we believe most CMS innovations for corporate web publishers come out of the media and publishing industry. Witness the slow but quite steady transformation of syndication from a Hollywood-only concept to a lightweight integration model for corporate intranets and extranets alike. But you may look in vain for your CMS vendor to actually call it "syndication," because they believe -- accurately, we think -- that corporations don't relate to that word. So Documentum has transformed its Boxcar acquisition into "content distribution" technology. Vignette, who argues that its syndication capabilities are bidirectional, labels its offering "content collaboration." No matter: don't focus on the terminology. Instead consider the value you'll add to your content by delivering it more widely...
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