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01-Apr-2013 - Release: Exclusive SharePoint 2016 Sneak Peak
In The News
Apoorv Durga on File Sharing
05-Mar-2014 | PC Today | "File Sharing Facts"
Beyond their ease of use, says Senior Analyst with Real Story Group, Apoorv Durga consumer-oriented file-share are fast and available anytime, anywhere, and on employees' device of choice. Read More.
Apoorv Durga on Choosing the Right Tool for Your Mobile Needs
05-Mar-2014 | EContent | "A Guide to Mobile Experience Management: Choosing the Right Tool for Your Needs"
With mobile devices outselling traditional computers, mobility has clearly become an enterprise concern. Whether customer-facing or employee-facing, converting key services and information to mobile-friendly experiences is no longer optional.
The marketplace offers a wide variety of tools that can help you go mobile. These range from simpler tools that help you quickly "mobilize" existing sites to more sophisticated tools that allow you to create complex mobile apps, including specialized native apps for specific mobile devices.
Irina Guseva on continual adaptation of Web Content Management
21-Jan-2014 | EContent | "The State of Web Content Management"
With both content and technology always evolving with the fast pace of culture, web content management (WCM) systems must keep up. This is no easy task, and it keeps the industry leaders on their toes. "WCM is about creating and managing content in a central repository with the purpose of delivering it-publishing it-to the web," says Irina Guseva, senior analyst for Real Story Group, "as well as to other channels such as mobile, social, print, and email." And that requires continual adaptation. ... Read More.
Irina Guseva on "must dos" for implementing and administering a Web CMS
02-Jan-2014 | CMS Wire | "2014 Must-Do: Get Back to Basics with Web CMS"
It's the New Year. Did you push some of your tasks from last month into January because it seemed like a year away at the time?
Well, it's time to stop procrastinating: 2014 is here.
To help you get going in this infant stage of the new year, we're kicking off a series of "must dos" in areas including web CMS, customer experience and digital marketing.
We start here with a must do for implementing and administering a web CMS. And top of mind is getting back to the basics, according to Irina Guseva, senior analyst at the Real Story Group, which specializes in technology research and strategic advisory services.
"I think orgs need to focus on usability and user friendliness," Guseva told us. "Everyone says they want an 'easy to use' CMS, but then buy or implement monsters." ... Read More.
Irina Guseva on customer experience management
31-Dec-2013 | KM World | "KM past and future: It's about the customer "
In January 2013, a Forbes headline announced that mobile devices and customer service would make 2013 the year of the customer. That same week, CMSWire predicted that 2013 would be the year of the customer, with big data being put to work to manage the customer experience. Within another week, Time magazine was asking whether 2013 would (finally) be the year that customer service got better, citing surveys that reported customer rage in response to problems with products or services.
Customer experience management is at the vortex of a set of forces that are driving customer engagement like never before, and KM is there to play its part as organizations strive to incorporate big data, social media, mobile technology and traditional customer relationship management into a smooth-running, customer-centric process. One particular challenge is integrating the plethora of social media sources into traditional strategies and systems. If organizations combine the right strategies with the right technology, the year of the customer may arrive (eventually) after all.
"Many organizations forget that customer experience management is not a technology, but a set of strategies and practices," says Irina Guseva, senior analyst for Real Story Group. "While software offers automation, the efficiency really comes when strategy is in place and is working as intended."
Part 2. Six More Enduring Truths About Selecting Enterprise Software
16-Dec-2013 | InformationWeek | "Pay attention to these truths and warnings about the tricky business of buying business software."
Last week, I wrote about how customers have become more savvy about buying enterprise software and more open to experimentation about enterprise architecture and user experience.
Nevertheless, many perennial truths about software selection endure. I listed six software-buying truths last week that enterprises need to heed if they want to find the right fit in the digital world. Here are six more truths -- some of them inconvenient -- that can make you a smarter buyer. At the end of each one, I suggest a short lesson for your team to take away. Read More.
Part 1. Six Enduring Truths About Selecting Enterprise Software
11-Dec-2013 | InformationWeek | "pay attention to these truths and warnings about the tricky business of buying business software."
In the 12 years that Real Story Group has been advising enterprise technology selection teams, I've seen customers evolve their approaches to acquiring new software -- mostly for the better.
In general, customers today have become more savvy, as well as more open to experimentation. Greater attention to enterprise architecture (EA) and user experience (UX) tradeoffs in the buying process has also led to better decision-making.
Nevertheless, many perennial truths about software selection endure. At a time when digital capabilities have become an important competitive differentiator, enterprises seeking to up their digital game need to pay close attention to finding the right fit when investigating new software.
Here are six (sometimes inconvenient) truths that can make you a smarter buyer. At the end of each one, I suggest a short lesson for your team to take away. ... Read More.