Recent Press Releases

26-Jun-2014 - Advisory: New Research Highlights Alternatives for Social-Enabling SharePoint

16-Jun-2014 - Advisory: New Research Finds Convergence between ECM and Cloud File Sharing

25-Mar-2014 - Advisory: Digital & Media Asset Management Is Converging with Marketing Technologies

26-Sep-2013 - Real Story Group Finds Mobile Platform Vendors Transitioning to Cloud Middleware

23-Sep-2013 - Advisory - Industry Analysts Available to Discuss Comprehensive Research on Enterprise Mobile...

26-Jun-2013 - SharePoint 2013 Still Lags .NET Competitors for Mid-Market Web CMS

04-Jun-2013 - Pros and Cons of Salesforce-ExactTarget Acquisition from a Customer Viewpoint

See all press releases.

In The News

Tony Byrne on the power of Web Content Management (Web CMS)
15-Aug-2014 | Search Content Management - Techtarget | "Web content management systems try to do it all"

But the power of these systems -- their ability to democratize the process -- can also be their downfall. "The major vendors are ahead of the vast majority of their customer bases," said Tony Byrne, president of Real Story Group, a technology research and analyst firm. "A lot of users have catching up to do -- in terms of operations, marketing and editorial maturity -- to leverage what these tools can do." Read More.

Tony Byrne on Web CMS selection
12-Aug-2014 | Search Content Management - TechTarget | "Web content management tools buying tips"

Despite what you may hear about "leading" vendors, your enterprise has more viable choices for Web content management tools than ever before.

A vibrant marketplace of global players, regional contenders, cloud-based vendors, open source alternatives, and industry-focused technologies awaits you. You can find powerful platforms with expansive scope and extensibility, as well as simple products that you can deploy within hours. Read More.

Kashyap Kompella on Enterprise Collaboration - When It's time to Consider Standardizing the Tools Employees Use
27-Jun-2014 | PC Today | "Better Collaboration - Get Your Teams on the Same Page"

The theme of the July PC Today issue is Collaboration. You can download the full PC Today article here.

Various issues concerning em-ployees, customers, clients, and the organization ultimately drive some companies to standardize their col-laboration tools. Kashyap Kompella, industry analyst with Real Story Group (, says these fac-tors pertain to more than the collabora-tion tools. Typically, enterprises review their entire IT portfolio every three to four years, invariably finding a need to “consolidate or rationalize the multiple tools that exist for accomplishing the work objectives,” he says.

Using a “use case approach” is an-other option. “As tools mature and new capabilities are available, think of whether they support radically new use cases or help improve existing use cases,” Kompella says. For example, enterprises have always had expert finder applications, but these are now “turbo-charged” with added enterprise social networking features, he says. “Employee town halls take advantage of unified communications and social networking capabilities. Syncing of documents between different devices and locations— between desktop and mobile, between local and cloud—this is a new use case,” he says.

Apoorv Durga on Cloud File Sharing
27-Jun-2014 | Processor | "Manage Employee Use Of File Sharing"

Apoorv Durga, senior analyst at Real Story Group, recommends companies involve key IT staff to assist with critical data management, security, and integration challenges and involve key business stakeholders in ensuring a solution addresses practical needs and is relatively easy to use. Read More.

Apoorv Durga on whats new in ECM Marketplace
28-May-2014 | KM World | "New for ECM: mobile, sync and offline access"

Here’s an overview of what has changed, and how you need to adapt your ECM strategy:

  • Mobile access
  • File sync and offline capabilities
  • Vendor activity

Read More.


SharePoint 2013: Does it finally crack the code of WCM?
27-May-2014 | KM World | "Tony Byrne on SharePoint's Web content management (WCM) capabilities"

Ever since Microsoft began adding Web content management (WCM) capabilities to SharePoint in 2007, customers have been asking themselves when Redmond would get serious about providing a platform suited not just for intranet use cases, but for marketing-oriented websites as well.

With the advent of SharePoint 2013, it’s time to reassess functional improvements, and evaluate whether Microsoft has truly expanded the product’s target scenarios for Web publishing.

Below I’ll describe the implications for changes in SP 2013 in some key areas... Read More.

Tony Byrne on the Intranets and their future
30-Apr-2014 | Intranatverk 2014 | "Ready to inspire: Tony Byrne"

What would you say is the most exciting thing about intranets?

We’ve been watching them evolve over the last 15 years and it’s been really interesting seeing the whole evolution of the phenomenon. I’m quite excited about the next couple of years because I’m a believer in this notion of redefining the problem as one of what is the right digital workplace environment. And if you look at it from that perspective you’ll start asking yourself more interesting questions, with perhaps unexpected outcomes. Read More.

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